We help leverage the power of credibility through:
- Reaching prospective clients, customers and target market through print, tv, radio and internet.
- Offering validation and credibility by being featured as a news story and not an ad. Profiles, features, articles and quotes about your company validates your experience, track record, products and services.
- Establishing our clients as an expert in their field.
- Utilizing media coverage to grow our clients’ business and establish their brand.
To develop a media relations program, we begin by interviewing our clients to identify newsworthy ideas that align with your business objectives. This may include recent successes, trends you have spotted, interesting stories about your consumers, etc. We then use the material to position you as an expert spokesperson with the media and develop press releases. We may also develop and place articles authored by our clients or obtain speaking engagements in front of your target audiences. We also help clients create programs and projects designed to get media attention.